Unlocking growth for Ireland’s most exciting food and hospitality brands via strategic and creative social media campaigns.
At the end of the day, what matters most is the growth and success of your business.
In an industry as fast-paced and dynamic as the food industry, you need an agile partner that can adapt to rapidly changing trends and foster an engaged, loyal community – turning followers into fans. At Food Social, we craft strategic and creative campaigns to deliver results that don’t just look good on paper (or in a pretty social media report!) but translate to increased brand awareness and, ultimately, increased revenue for our clients.
Our team is passionate about what we do, about the Irish food industry, and most importantly, about achieving remarkable results for you and your business.
What happens when you bring together creative and dynamic marketing and communications masterminds with a huge grá for all things Irish food? Well…Food Social!
Head of Social & Digital
Formerly the Head of Marketing at a high-growth startup, Sarah Berney now brings her wealth of experience in crafting innovative campaigns to our Food Social clients. Her passion for food extends beyond the professional realm, as evident in the growth of her Instagram food blog – she eats, sleeps and breathes food!
Managing Director
An accomplished senior PR and Communications Director with over 20 years of experience providing creative and effective PR strategies and leadership, Olivia Collins is the Managing Director of Food Social – and our sister agency Food PR.
For restaurants, cafes, bars, hotels, food producers, and more…
Much like a good recipe, an effective online presence requires attention to detail and strong foundations. Food Social conducts a comprehensive audit of your online presence, builds a strategic and creative action plan, and optimises your social media accounts (who doesn't love a good makeover!).
We work with Ireland's best content creators, photographers and videographers to capture content that tells your brand story, resonates with your target audience, and ultimately drives growth for your business.
Food Social curates monthly content calendars with carefully crafted and creative captions that capture and reinforce your brand's identity. No generic, copy and paste messaging here – expect engaging content that grabs the readers attention and fosters a connection with your dream customer. Before we post, we always share our content calendars with you for sign-off.
Launching a new product? Opening a new location? Whatever the reason for celebration, Food Social will craft the perfect campaign to ensure your big news gains maximum attention for all the right reasons. With Food Social, you benefit from the combined expertise of our team and the team at our sister agency, Food PR. We work collaboratively to build strategic campaigns that deliver measurable results.
At Food Social, we’ve got something to fit all tastes. We’re flexible in our approach and will create a custom package tailored to your specific business needs, but here’s a sample of our typical services.
Looking for something “off-menu”? Get in touch and we’ll cook up a special offer, catered to your specific needs.
We offer custom packages for businesses with multiple locations.
Esquires Coffee engaged Food Social in January 2016 after an intensive search to find a company, boutique in style, that would be able to offer a one-stop solution and had a true understanding of the food and beverage industry. Since that time the team have done a terrific job in promoting the Esquires corporate brand in all media channels. The Food Social team provide advice to our franchises when setting up new platforms and conducts training to optimise and stay ahead of trends and emerging new technologies. The services have greatly benefit all our stores throughout Ireland.
We started working with Food Social in January and it has been a great experience working with a team that shares our excitement in bringing the brand to the next level. Their attention to detail, creativity and strategic planning has made them a pleasure to work with, every week we feel we learn something new in the social world and we can't wait see what's to come!
Food PR and Food Social bring specialist expertise and knowledge, as well as a whole lot of enthusiasm, to your project. But what is even more valuable is the long-term view they take and the very strategic approach they have to getting the most for their clients. We have seen excellent results from the campaigns we have worked with them on.
Paradiso had a very successful engagement with Food PR and Food Social throughout 2023, a year when we published an award-winning cookbook and marked 30 years in business. They played a major role in promoting the book and in helping us to mark the milestone across all media. The brief was not just to gain access to media but to do so in a way that presented the restaurant in a particular light, to ensure it was perceived as current and relevant rather than as a grand old institution. The team got the subtleties of this from the start, making the collaboration easy, productive and successful right through the year.
Whether you have a question, need more information, or you’re ready and raring to get the ball rolling, we’d love to hear from you. Get in touch via the contact form below.